Link exchange tracking

A link exchange tracker that keeps every swap fair

SEOENV is a link exchange tracker for both halves of every swap. Record what you gave and what you got side by side, check that both links stay up, and keep a list of the sites you can offer next.

Free plan: 20 links, 2 clients, 2 projects. Paid plans from $29/mo.

Link exchange record showing the link you gave and the link you got side by side, with one side Lost (sample data)
The problem

Swaps start fair. Then one side disappears.

Without both halves in one place, nobody can say who owes whom.

Exchanges are agreed in email and logged in two different tabs, if they are logged at all. When a partner removes their link, your link stays live on their behalf. When someone asks for a new swap, you have to work out from memory which of your sites you have already offered.

No gave-vs-got view

What you gave and what you got sit in different places.

One-sided removals

The partner’s link goes, yours stays, and nobody notices.

No list of your own sites

You cannot see which of your sites are free to offer.
Master Link Exchange

Both sides of every swap, in one row.

The link you gave and the link you got are logged together.

Each exchange records source and target pages, anchors, the partner and notes for both halves. Each side is checked, so a lopsided swap shows up in the same row.

  • See the balance: gave and got side by side, per partner.
  • Catch one-sided losses: a Lost link on their side is visible next to an Active one on yours.
  • Keep the context: partner details and notes stay with the exchange.
Link exchange record showing the link you gave and the link you got side by side, with one side Lost (sample data)
Site Inventory cards listing sample sites with niche and availability for link swaps
Site Inventory

Know which of your sites you can offer.

A list of your own sites, ready for the next swap.

Add the sites you own or manage to Site Inventory, with the details partners ask for. When a new exchange comes up, pick from the list instead of searching old threads.

  • Offer with confidence: see your sites in one place.
  • Avoid repeats: check what you have already used before you agree.
  • Link it up: partners and exchanges reference the same sites.
Good practice

How to keep link exchanges honest.

  • Agree the terms in writing. Record the pages, anchors and whether each link should be followed before either side publishes.
  • Publish and log at the same time. Add both halves to Master Link Exchange the day they go live, not at month end.
  • Check both sides, not just theirs. If your own side breaks during a redesign, the partner is the one out of pocket. Fix it before they notice.
  • Keep exchanges relevant. Swap with sites your readers would actually find useful, and keep the number modest. Google calls excessive exchanges a link scheme.
  • Review partners each quarter. Look for partners with repeated Lost links and decide whether to keep working with them.

A fair swap is one you can prove.

Both links logged, both links checked.

How it works

Set up exchanges in three steps.

Most of the work is adding your sites once.

  • Add your sites: list the sites you can offer in Site Inventory.
  • Log the exchange: record both halves in Master Link Exchange, with partner and anchors.
  • Check both links: run Check all, or let daily checks on paid plans keep both sides current.
Features

The tools behind link exchange tracking.

Every feature listed here is live in the app today.

Master Link Exchange

Both sides of every swap in one row.

Site Inventory

The sites you can offer in swaps.

Partners

Contacts and deal history for each exchange partner.

Link Tracker

Exchange links alongside every other link type.

Link Status Report

See any Lost or Broken exchange link by client.

CSV import

Bring in the exchanges you already track.
Why we built SEOENV

Most disputes we have seen in link exchanges were not bad faith, just bad records. Logging both halves together settles them in seconds. Track only exchanges you would stand behind editorially; Google treats excessive link exchanges as a link scheme.

The SEOENV team · Last updated 14 October 2026

Who it’s for

Who uses this.

Exchange communities

Keep an honest record when you swap with many members, so disputes are settled by the data.

Site owners with a portfolio

Offer the right site for each swap and avoid using the same placement twice.

Agencies

Run exchanges for several clients without mixing up whose link is whose.
Related solutions

Where this fits in SEOENV.

ABC link exchanges

All three legs of a three-way swap.
Read more

Backlink monitoring

See which links are Active, Lost or Broken.
Read more

Agency link management

Clients, partners and history together.
Read more

Backlink management overview

Every SEOENV module on one page.
See the overview
FAQ

Link exchange questions.

What counts as a link exchange in SEOENV?

Any agreement where you place a link for a partner and they place one for you. Master Link Exchange holds both halves in one record. Three-way swaps go in ABC Link Exchange.

Open Master Link Exchange. Each row shows the link you gave and the link you got, with their statuses side by side.

Yes. Add them to Site Inventory, then choose from that list when you log a new exchange.

The next check marks their side as Lost while yours may still be Active, so the imbalance is visible in the row and in the Link Status Report.

Google’s spam policies list excessive link exchanges as a link scheme. Keep exchanges relevant and editorial, and use SEOENV to keep an honest record of them.

Yes. Export your sheet as CSV and import it, then run Check all to confirm each side.

Yes. Each exchange is its own record, all linked to the same partner.

Put every swap on the record.

Log both halves, check both links and see who is holding up their side.

Free plan: 20 links. Paid plans from $29/mo.