A link exchange has two links, and a sheet usually tracks only one of them properly. The Master Link Exchange keeps both halves together: the link you placed for the partner and the link the partner placed for you, each with its source, target, anchor and status.
Because both links are checked, you can see straight away when one side has dropped. The partner and client are attached to the row, so the history of the deal stays in the account.
Master Link Exchange does not work alone. It shares data with ABC Link Exchange, which handles all three legs of a three-way swap in one record; Site Inventory, which handles the sites you own and can offer in swaps; and Partners, which handles contacts, terms and every deal with each partner. Because every module writes to the same account, a link you log once can be checked, reported on and analysed without retyping it.
Why teams use Master Link Exchange
Every benefit listed here is part of the live app today.
Getting the most from Master Link Exchange
Who uses this.
Using a master link exchange responsibly
A master link exchange record keeps deals transparent, but it does not make every swap a good idea. Google lists excessive link exchanges as link spam, so keep swaps relevant to both sites and few in number.
Related: ABC Link Exchange, Site Inventory, Partners; solutions: link exchange tracking, abc link exchanges; or see all features.
