SEOENV blog: link building, tracked
Practical guides from the SEOENV team on link exchanges, paid links, guest posts and reporting. Each one explains what Google says, how to do the work carefully, and how to keep a record of every link you build.
How to Build a Site Inventory for Link Swaps
What a site inventory is, what to record for each site you could offer in link exchanges, and how to avoid overusing any one site.
Backlink Tracker Template: The Columns Every Link Sheet Needs
The columns, rules and formulas for a backlink tracker template that stays clean, and when to move to a tool.
Link Building Workflow for Agencies: From Brief to Report
How agencies run link building as a repeatable workflow across clients, team members and projects.
How to Invoice Link Building Clients (With a Line-Item Template)
Billing models, line items and proof of placement for link building invoices, plus a copy-ready template.
Link Building KPIs: What to Track and Report to Clients
A balanced set of link building KPIs across output, quality, durability, cost and outcome, and how to present them.
Anchor Text Ratio: How to Keep a Natural Anchor Mix
The five anchor text types, how to measure your mix per page and how to keep links you build looking natural.
Directory Backlinks: Are They Still Worth It?
Which directory backlinks are still worth it, how to judge a directory in five minutes and how to keep listings accurate.
Guest Post Outreach Email Template (Plus Follow-Ups That Work)
A short, personal guest post outreach email template, follow-ups that work and how to keep track of every pitch.
The Guest Posting Process: From Pitch to Published Link
How to run guest posting as a repeatable process, from prospecting to a tracked, live link.
